The fast changing market environment for B2C technology start-up and internet companies is extremely competitive and constantly challenging their commercial health and success. 

A new, fast-growing competitor app, a new concept introduced by a start-up that no one has seen before or a sudden change in consumer behavior can have a major impact on incumbents, and within weeks the destiny (and long-term value) of a company can drastically change. 

M&A Due diligence processes predominantly rely on historic information available up to a fixed point in time and can take months to complete which could mean that by the time due diligence findings are available, they are already out of date. 

Veloxity offers an effective solution to address these challenges and complements due diligence processes by providing continuous end user/consumer behavioral data, trends and insights. This helps to identify the threats or future downward customer trends before they appear in any financial report of a company.