In response to society's digital transformation, the location-based data enables cities, municipalities and businesses to utilize geospatial data to complement business intelligence.
Location Intelligence (LoT) integrates geographical dimensions with data from business intelligence applications and provides the capability of visualizing numerous metrics on the maps.
This creates a new ecosystem for both cities, businesses and organizations where its application benefits diversified industry verticals at a large scale, particularly in transportation & logistics, government & utilities, and retail industry.
Increasing smartphone penetration into our daily lives and an increase in the number of devices connected over the internet has resulted in an explosion of data.
When complemented with geographical dimension, proper analysis via data technologies and AI engines, the “Location of Things” is one of the main contributors to cities and countries' economic growth and their citizens well-being.
Veloxity technology splits the world into geographic grids that vary in 12 different sizes, anywhere from 5,000km x 5,000 km to 30 cm x 30 cm, with predefined Point of Interests (POI) in each selected grid. Then it collects/stores data to monitor and analyze;
• Population density
• Travelers vs residents population density
Demographic and behavioral segmentation of individuals
• Preferred locations (most visited restaurants, Malls, Bank branch, retail shops, movie theaters…)
• Most popular mobile applications, Bluetooth devices, internet connected household goods (Smart tv, game console smart refrigerator etc.)
This new data is eventually served to external BI platforms for data enrichment and decision making.